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Lifecycle Marketing Specialist

Company: VirtualVocations
Location: Midland
Posted on: March 28, 2025

Job Description:

A company is looking for a Lifecycle Marketing Specialist to lead email marketing strategy and enhance customer engagement.
Key Responsibilities

Implement comprehensive email strategies to boost engagement and conversions
Enhance customer segmentation and personalization tactics for improved targeting
Optimize email and non-email campaign performance through continuous testing and refinement

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field
1-2 years of experience in lifecycle, email, or digital marketing in the B2B tech industry
Proven experience in customer segmentation and personalization strategies
Knowledge of email marketing platforms and automation tools
Interest in creating and optimizing multi-channel marketing campaigns

Keywords: VirtualVocations, Midland , Lifecycle Marketing Specialist, Advertising , Midland, Texas

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